PROJECT DESCRIPTION OVERVIEW
Objective:
“A true experience is getting the consumer to want to spend time with you......and the more time your customers spend time with you, the more money they will spend now and in future”
B. Joseph Pine, The Business of Fashion, 24th April 2013
Our objective was to create a retail strategy promoting the KWAY brand.Therefore, to drive people into the store, we set up features such as photobooths, use of GIF screens and loyalty cards to create brand loyalty.
B. Joseph Pine, The Business of Fashion, 24th April 2013
Our objective was to create a retail strategy promoting the KWAY brand.Therefore, to drive people into the store, we set up features such as photobooths, use of GIF screens and loyalty cards to create brand loyalty.
BRAND ANALYSIS
PROPOSED RETAILING STRATEGY
TOOLS & LAYOUTS
